Transfer rumours were rife on Twitter - here's a look at some of the biggest conversations on social media
Deadline day's striker merry-go-round and Manchester United and Arsenal's new number sevens dominated transfer window conversation on social media.
Analysis from Twitter shows Alexis Sanchez topped the list of most-tweeted about January deals after joining United from Arsenal - propelled by the club's cinematic unveiling video.
Sanchez moved in a straight swap for Henrikh Mkhitaryan, who placed fourth in the list.
Second was Arsenal's £56million capture of Pierre-Emerick Aubameyang, which had a knock-on effect leading to the fifth- and sixth-ranked transfers on the social media site's list.
Liverpool's sale of Philippe Coutinho to Barcelona earned a podium spot but interestingly, there was no place in the top 10 for their £75m signing of defender Virgil van Dijk from Southampton.
Indeed, there is a clear 'big six' in terms of transfers as in the Premier League table - the rest of the top 10 is made up of non-transfers.
Riyad Mahrez did not get his move to Manchester City and the understanding is that no formal bid was submitted - and north London rivals Arsenal and Tottenham failed in their pursuit of Bordeaux's rising star Malcom, but it did not stop the two players ranking seventh and eighth.
Mesut Ozil's reported new Arsenal contract ranked ninth while Edin Dzeko rounded out the list despite staying at Roma amid interest from Chelsea.
Manchester City's £57m capture of defender Aymeric Laporte from Athletic Bilbao was another to miss out on the top 10, with attacking moves getting fans' pulses racing more than those at the other end of the field.