Donald Trump 'thank you tour': Divisive or productive?
Imagine you are the surprise victor of a contest that makes you the leader of the free world.
You are a successful business person but your experience of politics is negligible.
You have just 44 days and counting to finish choosing your cabinet, assemble a team of thousands and get your head around the all important security briefings you are now privy to. So what do you do?
After one of the most divisive elections the US has ever known, you might consider a tour of the country to reassure the people who didn't vote for you that they matter too.
Luckily for Donald Trump he has his own personal airliner - A Boeing 757 dubbed Trump Force One or the T Bird - to enable him to do just that.
But the President-elect is choosing to visit not the places that turned their backs on him, but the ones that went his way.
Ohio on Thursday, North Carolina today and Iowa and Michigan by the end of the week.
Gratitude is an admirable quality and Trump's advisors say the "oxygen" of his "USA Thank you tour 2016" is re-energising him.
But while firing up your core supporters is a vital part of the campaign process (and one Trump mastered better than anyone), repeating the same polarising sound bites now might seem less productive.
Not to the President-elect. The former television star has a showman's understanding. He knows that like his 24/7 tweets, the thank you rallies let him speak directly to his followers, unchallenged.
Which may explain why the process of choosing the internationally critical position of Secretary of State has seemed more like a reality TV show than a political procedure.
It is unarguably a tough decision he can't afford to get wrong.
But he might just calculate that while a nation waits, the cable television cameras will keep rolling at his rallies, waiting for another "off-the-cuff" moment like his announcement on Thursday of the new Defence Secretary.
His critics snipe that it's desperate ego-stroking from a man who needs constant affirmation. Maybe.
Or maybe it's rather more cynical than that. What's a little more tension, and a little less unity, when what matters most is pleasing your audience?