Ryanair launches package holiday service to 'transform' travel industry

Ryanair has launched a package holiday service which it says will transform a travel industry which has been overcharging holidaymakers "for years".

Customers can book flights, accommodation and transfer packages with the Dublin-based airline.

The packages are protected by the Atol scheme, which ensures refunds are given if a travel firm collapses.

Package deals will be offered throughout the Mediterranean and Europe. Credit: PA

Kenny Jacobs, Ryanair's chief marketing officer, claimed the service "will be a great success".

He said: "Customers have been paying too much for package holidays for years and more and more want to put their own packages together themselves.

"We're going to transform the package holiday market with the launch of Ryanair Holidays, offering our customers the unbeatable combination of Ryanair's low fares, a wide range of accommodation options and transfers."

The service has been launched in the UK, Ireland and Germany, with other markets expected to follow next year.