John Oliver goes viral with 'Drumpf' attack on Donald Trump ahead of Super Tuesday
British comedian John Oliver's latest pitch to derail Donald Trump's presidential nomination campaign has been viewed 30 million times online as he attempted to rebrand the business mogul Donald "Drumpf".
Oliver tore into the divisive Republican frontrunner during a 22-minute rant on HBO's Last Week Tonight on Sunday in the build up to Super Tuesday that went viral upon being uploaded to the show's Facebook page.
The voting in a dozen states could help cement Trump's position as the likely Republican nominee in the race to succeed Barack Obama in the White House.
Oliver urged viewers to "Make Donald Drumpf Again" - a parody of Trump's campaign slogan "Make America Great Again" - after citing a biographer's claim that Trump's family name had been changed from Drumpf.
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The Birmingham-born comic called on America to share the hashtag #MakeDonaldDrumpfAgain, buy Drumpf hats at the website DonaldJDrumpf.com and use an app that replaces "Trump" with "Drumpf" in web browsers.
Oliver used his televised tirade to attempt to undermine Trump's claim to only telling the truth, attack his claims of solely self-funding his campaign and expose his apparent lack of clear policy positions.
The attack comes amid wide support among the Republican grassroots for the famous outsider turned frontrunner and even Oliver admitted "there is a part of me that even likes this guy" before adding "it's a part of me that I hate".
Oliver went on to brand Trump a "racist", a "litigious serial liar" and a "baby with evil, smaller fingers" during his joke-filled monologue.
"Donald Trump is America's back mole," he added. "It may have seemed harmless a year ago, but now that it's gotten frighteningly bigger, it's gotten hard to ignore it."
But it was his attempt to rebrand the business mogul Drumpf that appears to have helped the clip go viral, conceding that his current surname has added clear value to the businessman's political campaign.
"The very name Trump is the cornerstone of his brand," Oliver said. "If only there were a way to uncouple that magical word from the man he really is."
Oliver described Drumpf as "the sound produced when a morbidly obese pigeon flies into the window of a foreclosed Old Navy" and added: "Mr. Drumpf, I await your lawsuit in the morning."