Boots cut prices after 'sexist pricing' campaign

Boots have pledged to change its pricing on two products Credit: Nick Ansell/PA

Boots have cut the price of women's razors and eye cream after a campaign against 'sexist pricing' accused the company of "ripping off" women.

The high street chemist said the two own brand items would be reduced in price after a review of its products found they were "exceptional cases" of a price disparity between a female and male version of the same product.

It comes following a Change.org petition, set up by disgruntled female shopper Stevie Wise, gained the support of nearly 42,000 supporters after revealing "so-called 'women's products' are more expensive" at the chain's stores.

A petition against 'sexist pricing' got thousands of signatures Credit: Change.org

An investigation into the pricing of hundreds of goods by The Times (£) also found that many high street shops priced items aimed at women and girls up to 37% higheron average than the male equivalent.

In a statement on the Boots website, the company said it had never operated a pricing system that discriminated against women and "were surprised and disappointed" to see examples in the press that didn't reflect its standards.

  • The price disparity between the two items that sparked the debate: