Boots cut prices after 'sexist pricing' campaign
Boots have cut the price of women's razors and eye cream after a campaign against 'sexist pricing' accused the company of "ripping off" women.
The high street chemist said the two own brand items would be reduced in price after a review of its products found they were "exceptional cases" of a price disparity between a female and male version of the same product.
It comes following a Change.org petition, set up by disgruntled female shopper Stevie Wise, gained the support of nearly 42,000 supporters after revealing "so-called 'women's products' are more expensive" at the chain's stores.
An investigation into the pricing of hundreds of goods by The Times (£) also found that many high street shops priced items aimed at women and girls up to 37% higheron average than the male equivalent.
In a statement on the Boots website, the company said it had never operated a pricing system that discriminated against women and "were surprised and disappointed" to see examples in the press that didn't reflect its standards.
The price disparity between the two items that sparked the debate: