Stoner Sloth anti-drugs campaign leaves viewers scratching their heads

A drug awareness campaign featuring a stoned sloth struggling to complete tasks such as passing the salt or sitting an exam has found huge popularity online, although possibly not for the reasons its creators were expecting.

The films were commissioned by the New South Wales government in Australia as part of an anti-marijuana campaign aimed at teenagers.

Each ends with the slogan "You're worse on weed".

In one film, a mother asks a teenage sloth at the dinner table to "pass the salt please, darling" and he struggles with the request, eventually passing her a salad bowel.

In another a sloth named Delilha is seen in a classroom struggling to complete an exam, eventually turning in a blank paper.

Mike Baird, the New South Wales premier, tweeted that "those videos are... Qute something".

The government's campaign was successfully trending on Saturday under its own hashtag, #StonerSloth.

But the reaction online may not have been quite what the NSW government had anticipated, with one Twitter-user from Adelaide calling it the "most hilarious anti-drug campaign ever".

You can visit the NSW government's StonerSloth website here.