First ever poppy parade launches start of 2015 appeal

Jodie and Adam Older and their one-year-old daughter Isabela took part in the parade. Credit: PA

The first ever poppy parade has taken place to mark the launch of the 2015 Royal British Legion's Poppy Appeal.

A group made up of people who have benefited from the work of the charity, took part in the procession to deliver the first poppy, from its south London HQ to Downing Street.

The poppy was presented to David Cameron Mark Stonelake and Corporal Linda Noble.

Prime Minister David Cameron buys the first poppy from Mark Stonelake and Corporal Linda Noble. Credit: PA

The Royal British Legion delivers care and support to serving personnel, veterans and their families.

Its president Vice Admiral Peter Wilkinson said he hopes this year's appeal will be successful as "everything we do is about our beneficiaries".

David Cameron outside Number 10 with those that took part in the first Poppy Parade. Credit: PA

Watch a behind the scenes video of the 2015 Poppy Appeal campaign