Cameron tries to chart a route all the way to 2020

In case his potential rivals were in any doubt - David Cameron made clear today that he intends to hang around until the election.

He's made many of these speeches before - but never as the leader of a Conservative only government.

And he was trying to chart a route here all the way to May 2020 - as much as Boris Johnson and Theresa May might wish he'd step aside a little sooner.

He spoke about a 'bluer light' which emerged after May's election across the UK - but that blue hue still doesn't shine very well in cities in the North of England and pretty much nowhere in Scotland.

So what was his task today?

To convince voters he is here for the whole country - not just white Middle England.

He spoke of being there for every race and every gender.

That he will spend the next five years tackling extremism, social problems and poverty.

He mentioned babies born addicted to heroin, that people with 'white-sounding names' get called for jobs twice as often as those with 'ethnic-sounding names'.

It is territory on which Mr Cameron is increasingly prepared to tread.

Labour will give you a 'lecture' about poverty, he said, but the Tories will do something about it.

But much of this conference has been dominated by the imminent cuts to tax credits (which he didn't mention once) so he needed to address how he can help those who do work hard - as he asks them to - but get some of the lowest rates of pay.

So as much as this was a pitch as what he calls his 'One Nation' government, it was also an admission he still has some work to do on his party's image.

Despite ten years in charge - David Cameron's party is still widely seen as a party for the privileged.