Legend poster 'hides' negative two-star review in plain sight
The new poster for Legend, a British gangster movie starring Tom Hardy, has shown a somewhat creative way of hiding a poor review from a critic.
Directed by Brian Helgeland, Legend tells the story of English twin gangsters Ronald 'Ronnie' Kray and Reginald 'Reggie' Kray. In a creative twist, Hardy plays both of the notorious brothers.
The latest poster for the film proudly boasts a number of early reviews, including a humble two star review from The Guardian.
Placing the two stars between the heads of the Kray Twins, the design team behind the poster have effectively hidden the poor review, which dismisses the movie as "cartoonish", in plain sight.
This subtle act of camouflage didn't go unnoticed, however.
Critic Benjamin Lee - who penned the review - tweeted that it was "an incredible way of my making my two star review seem like I didn't hate the film."
Lee's tweet has since been retweeted over 5,000 times.
Reaction to the trickery has been mixed online, with many people grudgingly admitting they are impressed by the creativity of the film's marketing team.
Legend is out in cinemas across the UK today.