Cameron to unveil Tories election campaign poster

Prime Minister David Cameron will unveil the Conservatives' first campaign poster of the general election year later today.

The image, bearing the slogan "Let's Stay on the Road to a Stronger Economy", will be launched by Cameron during a visit to Yorkshire.

The message, set to appear on billboards up and down the country, depicts a long straight road running through lush green countryside.

Listing the Government's achievements, it states "1.75 million more people in work", "760,000 more businesses" and "the deficit halved".

Mr Cameron has previously been criticised for making the final claim, as it is based on measuring the deficit as a percentage of GDP. In cash terms, the gap between the Government's income and outgoings has gone down by around a third.