Pop stars launch Poppy Appeal with RAF concert

The Poppy Girls perform at the launch of the Poppy Appeal 2013. Credit: Andrew Matthews/PA Wire/Press Association Images

This year's Poppy Appeal was launched with a concert held for armed forces' families at RAF Northolt, featuring The Saturdays and Britain's Got Talent finalists Luminites and The Poppy Girls.

The Appeal is organised by The Royal British Legion and is this year focused on the families of Army, Royal Air Force and Navy personnel. The Royal British Legion hopes to raise £37 million.

Tich performs at a concert at RAF Northolt to launch the Royal British Legion's Poppy Appeal 2013. Credit: Andrew Matthews/PA Wire/Press Association Images

TV personality Gethin Jones hosted the concert, which also included a performance from Tich. The Poppy Girls sang the official appeal single, The Call (No Need to Say Goodbye).

Vanessa White, Rochelle Humes and Una Healy of The Saturdays perform at a concert at RAF Northolt. Credit: Andrew Matthews/PA Wire/Press Association Images

George Shelley from Union J said: "It was amazing to launch the Poppy Appeal this year. Personally, the poppy means a lot to us, it's a symbol of pride.

The Poppy Girls pose for a photograph before a concert at RAF Northolt to launch the Royal British Legion's Poppy Appeal 2013. Credit: Andrew Matthews/PA Wire/Press Association Images

"I have a brother serving in the Royal Marines, Josh's dad was in the Navy for ten years, and Jaymi's uncle was in the RAF and fought in the Falklands War."