Will there be a royal baby boom for the economy?

The young prince of Cambridge could generate an extra quarter of a billion pounds for the economy in the next couple of months. Credit: David Jones/PA Wire

On websites, and in newspapers, royal baby related advertising has already started.

One piece of research suggests the interest in the young Prince of Cambridge could generate an extra quarter of a billion pounds in the next couple of months.

ITV News' Business Editor, Laura Kuenssberg, reports on the potential baby boom for the economy: