Katona dropped by payday loan firm after bankruptcy

Former Atomic Kitten singer Kerry Katona. Credit: PA Wire

Former Atomic Kitten singer Kerry Katona has been dropped as the face of payday loan company, Cash Lady, after filing for bankruptcy for a second time in five years.

The television personality, who was first declared bankrupted in August 2008, recently filed for bankruptcy under the name of Kerry Jane Elizabeth Katona at Wigan County Court, the Insolvency Service confirmed.

PDBUK, who trade under the name of Cash Lady, confimed they had dropped the 32-year-old from campaigns with "sadness":

Cash Lady previously said they chose Katona to front the advert because she had experienced financial problems in the past so customers could relate to her.

Kerry Katona (pictured far right) with Atomic Kitten in 2000 Credit: PA Wire

In the advert Katona told viewers:

The company caused controversy in May, when an advertisement featuring the former Atomic Kitten star was banned by the Advertising Standards Agency for suggesting the money could help fund a celebrity lifestyle.