Brailsford: Team Sky must be the best in the world by 2020
Team Sky boss Sir Dave Brailsford wants his riders to cement their place as "indisputably the best cycling team in the world" by 2020.
When Team Sky launched in 2009, Brailsford vowed to produce a British Tour de France winner and he succeeded, as Sir Bradley Wiggins and Chris Froome triumphed in 2012 and 2013.
Brailsford is now looking to the next five years and, despite the team notching 165 victories overall since its foundation, he is adamant things can get even better.
"Where we want to be in 2020 is very simple - we want Team Sky to be indisputably the best cycling team in the world, and to be viewed as one of the very best sports teams in the world," Brailsford told Press Association Sport.
"We had a clear vision for our first five years - we wanted to win the Tour de France and we wanted to get a million people cycling. We did both. In fact we did it twice with the Tour de France.
"It was a terrific achievement but you don't rest on your laurels, you look back and think actually, we actually could have done better.
"We've closed that chapter - we want to be even better than we were in the first five years and we're hungrier than ever."
Despite their huge success in stage races, a victory in one of the major Spring Classics continues to elude Brailsford's men and he admits that is a gap they must strive to fill.
"Inevitably from a results perspective we want to win more races than we did in the first five years," Brailsford said.
"We won a terrific amount of races, particularly stage races. We want to keep winning the Tour de France, the Grand Tours and the stage races.
"There is a gap though - we need to win more Classics and Monuments.
"We need to make sure we target those and get those on our record because that will allow us become a more complete team."
After consecutive victories in Paris, Sky struggled to live up to expectations in 2014, enduring their most disappointing 12 months yet.
Brailsford admits success may have tempered his riders' motivation but insists they will use the errors of last year to improve in the future.
"Striving to win repetitively is more difficult than striving to win first time," Brailsford said.
"It's a different challenge. It's a funny thing to deal with when you're successful, you can get content - I prefer that word to complacent.
"Sport is about being hungry, it's easy to have the willingness to win but it's the willingness to do the work.
"You have to have guys who want it badly and want to go the extra mile. That's what we've got now.
"Last year wasn't as great for us as the previous years but we learned an awful lot.
"The whole point of elite sport is you try something and if it doesn't work you learn from it.
"Success often comes from learning from failure. That's the attitude you have to have.
"You strive to win. You never know if you're going to win or not but what is in your control is how much you strive for it."