Colour Blind Awareness - Lingo case study
Colour Blind Awareness case study from Lingo producers, Objective Media Group
Following the success of the first series of Lingo which aired earlier this year the producers were approached by a number of colour blind viewers regarding the colours used on the game play grid.
Colour (color) blindness (colour vision deficiency, or CVD) affects approximately 1 in 12 men (8%) and 1 in 200 women in the world. In Britain this means that there are approximately 3 million colour blind people (about 4.5% of the entire population).*
The Lingo producers were determined to improve the experience for both colour-blind viewers and non-colour blind viewers, as well as contestants in the studio.
We engaged in tests ahead of filming and discussions with the Colour Blind Awareness organisation in exploring options to find a measured improvement for viewers.
Following those conversations the below changes have been made to the Lingo game grid for the forthcoming series, which airs on ITV weekdays at 3pm from 8th November:
A dark outline around the white text font on green tiles - making the green tiles distinctive from the yellow tiles
Red tiles changed to a darker shade of red - so they clearly stand out from the green and yellow tiles
Blue tiles changed to mid-blue – allowing for more contrast between all tiles on the board Whilst we appreciate that these changes are not a complete solution for all colour-blind viewers, we do hope they are a positive step in ensuring that players in the studio and viewers at home get a better experience of the game. We welcome further feedback when the new series is on air and viewers can get in contact by emailing entsinfo@objectivemedia.group with the subject title: Lingo CB Feedback.
*Information provided by Colour Blind Awareness