Is Cruz the next Justin Bieber?
David Beckham has posted a second video of his third youngest showing off his vocal talents, shortly after his wife Victoria posted footage of the youngster performing.
Although 11-year-old Cruz's crooning is impressive, it's left his parents open to criticism, with some saying they shouldn't be putting him in the limelight if they want the media to respect their family's privacy.
Could the Beckhams be trying to forge the next young popstar? Cruz's videos are very similar to a certain Justin Bieber, who began his career by posting videos of himself singing when he was just 13...