Google Inc has become the latest online retailer to pull all products bearing the controversial Confederate flag from sale in the wake of last week's racially-motivated massacre at a historic black church in South Carolina.
Amazon, eBay, Wal-Mart and Sears have already announced their decision to ban sales of merchandise displaying the image of the flag, which many see as representing racism and slavery.
US department store chain Sears has announced it will remove all Confederate Flags being sold by third parties on its marketplace website.
It follows a decision by supermarket giant Wal-Mart to remove all products bearing the controversial flag - which many see as representing racism and slavery - from stores and online in the wake of a massacre at a church in Charleston, South Carolina.
Barack Obama says that the United States has not yet overcome its history of racism and used a racial slur to highlight his point.
The church where nine people were murdered last week has reopened as the city shows solidarity with the congregation.
Dylann Roof, the suspect who allegedly killed nine black people in a South Carolina church, is pictured on his 'own' hate-filled website.