Google Inc has become the latest online retailer to pull all products bearing the controversial Confederate flag from sale in the wake of last week's racially-motivated massacre at a historic black church in South Carolina.
Amazon, eBay, Wal-Mart and Sears have already announced their decision to ban sales of merchandise displaying the image of the flag, which many see as representing racism and slavery.
Former Republican Governor of Massachusetts Mitt Romney has urged South Carolina authorities to stop flying the deeply divisive Confederate flag at the state Capitol buildings, following the murder of nine black peopleat a church last week.
The state flag and Stars and Stripes will fly at half mast for nine days as a symbol of mourning for the victims, but a quirk in South Carolina law means that the confederate flag remains in full flight.
The Confederate flag is widely regarded as a symbol of white supremacy in the US and suspected gunman Dylann Roof repeatedly
Barack Obama says that the United States has not yet overcome its history of racism and used a racial slur to highlight his point.
The church where nine people were murdered last week has reopened as the city shows solidarity with the congregation.
Dylann Roof, the suspect who allegedly killed nine black people in a South Carolina church, is pictured on his 'own' hate-filled website.