Israel has launched a ground offensive in Gaza with residents reporting heavy shelling in the area.
Palestinian health officials say 27 Palestinians, including a baby, two children and a 70-year-old woman, have been killed since Israel sent ground forces into the densely-populated strip of 1.8 million Palestinians.
During a visit to Peru, Bolivian President Evo Morales publicly condemned Israeli air strikes on the Gaza Strip as "genocide."
He said: "What is happening in Palestine is genocide. Some are saying that it should be investigated. There is no need to investigate if they (Israel) don't punish the instigators and perpetrators of genocide."
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.