Venezuela's president Nicolas Maduro has said Uruguayan striker Luis Suarez had been unfairly punished for helping eliminate Italy and England. Suarez claimed that he did not deliberately bite Italy's Giorgio Chiellini.
Adidas officials are holding a meeting to discuss Luis Suarez's latest biting incident, ITV News understands.
Suarez was part of Adidas' advertising campaign ahead of the World Cup in Brazil.
Earlier, gambling firm 888poker said it was reviewing its relationship with the Uruguayan striker in light of the controversy.
If upheld, the four-month Luis Suarez ban from football would see him miss 16 matches, including nine Premier League games.
Big brands are continuing to exploit Luis Suarez's latest biting incident with a series of adverts.
Suarez needs to be frustrated on the training ground so he can learn how to respond differently, a sports psychologist has told ITV News.