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Plain packets ruling a 'victory for public health'

The chief executive of health charity Action on Smoking and Health (Ash) said the decision to introduce plain packaging is a "victory for public health" and hailed the "positive impact" of the move in Australia, which introduced standardised packaging almost a year ago.

This decision is a victory for public health, for common sense and for future generations who will as a result be protected from glitzy, colourful and misleading tobacco packaging.

The Government should be given due credit for being willing to listen to Parliament and to the experts and change its mind.

We understand the need for a review of the evidence and we are pleased that this will be carried out with the necessary speed to ensure that it reports early in the Spring.

– Deborah Arnott, Ash chief executive

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