New Marmite advert triggers over 330 complaints

A new Marmite advert in which a team of welfare officers go into homes and reclaim "neglected" jars of Marmite from their owners has triggered over 330 complaints to The Advertising Standards Agency (ASA) since it was first aired on Monday.

The ASA confirmed that it had received 330 complaints with viewers arguing that the advert was in "poor taste" and "deeply offensive".

A spokesman for the authority said: "The complainants say it is in poor taste while others maintain that it is deeply offensive. Some have objected that it trivialises the work of both animal welfare charities (RSPCA) and child protection agencies."

The ASA said complaints were still being monitored but stressed that no further action was currently being taken.

There was a mixed reaction to the advert on the company's Facebook page.

Some users complained that the advert was " trivialising cruelty", with one user labelling it "distasteful" and "inappropriate".