Kids 'know alcohol brands better than ice cream brands'

Children and young people are seeing more alcohol advertising than in the past and are better able to recognise alcohol brands than those of cakes or ice cream.

This has to be a wake-up call to the fact that the way we regulate alcohol advertising isn't working.

Young people tell us that they think alcohol advertising sends a message that it's cool and normal to drink, often to excess.

That's why we want advertisers to stick to the facts alone and for alcohol advertising to be banned at sporting, cultural or music events.