Morrisons supermarket has announced that it will change the way it displays children's toys, to remove gender stereotyping.
The decision has been welcomed by Newcastle MP Chi Onwurah, who has supported the 'Let Toys Be Toys' campaign.
Supermarket chain Morrison's became the first in the country to back MP Chi Onwurah's calls to ban sexist toys.
Morrisons has said it will look at how girls and boys toys are displayed in its stores.
Chi Onwurah, MP for Newcastle Central, has led efforts to force an end to gender stereotyping which can see girls offered pink toys and boys offered blue toys.
"I would personally like to thank the local community for their amazing donations of food, toiletries and clothing. "
Owners John and Irene Hays say there is ''light at the end of the tunnel'', after the pandemic forced them to close 650 UK stores.
There has been resistance to calls to dismantle memorials to the explorer.