New campaign cracks down on smoking related litter

The City of London Corporation, along with Keep Britain Tidy, are launching a new hardline campaign to crack down on smoking related litter. 6 million cigarette butts are dropped on the City's streets every year- costing millions of pounds to clean up.

The new campaign reinforces the message about the scale of the problem- and also the fact that it's against the law. Anyone caught dropping butts will receive an £80 fine- and can even be taken to court and receive a criminal record.