Increase in honesty boxes sees business boom for farmers

Hedge veg stall Credit: ITV News

A traditional sight on Jersey's roadsides, the humble honesty box is becoming more of a modern phenomena.

Vegetable growers in the island are picking up more and more direct sales from shoppers and say these stalls are genuinely becoming a source of extra income.

One young farmer who's expanding his empire one box at a time is Powell Le Feuvre.

Honesty box Credit: ITV News

Farmers say they're making the most of the passing custom and direct sales are becoming a real boost for business.Even though it requires a lot of effort, on top of what's already a busy season.

Freshly picked Jersey Royals Credit: ITV News

It's a tradition based on islanders honesty, paying into the pot when they take their produce, but a series of thefts across the island where shoppers aren't paying for their goods has meant sellers have needed to install security measures.

Whether that's CCTV, or shaming those who took items without paying, sellers say the misbehaviour of a handful of shoppers isn't going to stop their success.