Artisan Food: Ditching the day job to bake bread

Ever wished you could follow your dreams, pursue your passion and earn a living doing something you love?

Three ITV Central viewers have done just that and are making artisan food in their own homes.

They're part of a growing trend of micro businesses focusing on specialist foods.

The demand for traditional produce, made by hand, is booming, according to the Food and Drink Federation.

They predict the market will grow by 20 per cent by 2020.

"Artisan" isn't a legal definition, it simply means something that is made by hand, using authentic ingredients, in the traditional way.

Ian Waterland from Woodhouse Eaves in Leicestershire, spent 20 working for the NHS in Mental Health Services.

Two years ago he quit his job and set up a small artisan bakery in part of his home in the Charnwood Forest.

He sells his bread from his van in villages in Charnwood, and says he has no regrets about his change of career.

You can see Ian's story on ITV Central tonight at 6pm.