A flurry of 'no make-up selfies' posted on social media sites have become internet sensations.
One cancer charity has raised £1 million in 24 hours after being flooded with donations.
Cancer Research UK has received an "unprecedented" amount of donations since the craze began.
Women and men from across the Midlands have been sharing their 'no make-up selfies' on ITV News Central's Facebook page.
Thank you to every that has contributed.
'no make-up selfies' Credit: Jessica Bytheway'no make-up selfies' Credit: Laura Cullen Cronin 'no make-up selfies' Credit: Karen Pawley 'no make-up selfies' Credit: Peggy Male'no make-up selfies' Credit: Katrina Hunter'no make-up selfies' Credit: Steve Joseph'no make-up selfies' Credit: Norah Charlton'no make-up selfies' Credit: Michelle Bastable Was Waldron'no make-up selfies' Credit: Rebecca Hendry'no make-up selfies' Credit: Elaine Flaherty'no make-up selfies' Credit: Mandy Ryder'no make-up selfies' Credit: Carla Bassford'no make-up selfies' Credit: Katie Lees