Peterborough Tesco stores trial "friendlier" checkout voice
Tesco stores in Peterborough are revamping all their self-service machines and rolling out a new voice that's "friendlier, more helpful and less talkative."
Tesco stores in Peterborough trial 'friendlier' self-service checkout voice
It's got to be up there as one of the most annoying sounds in modern life - the voice at a self-service check out - telling you there's an unexpected item in the bagging area.
To try and improve things, some Tesco stores in Peterborough are trialling a different voice - which is supposedly "friendlier and more helpful".
This time it's a man, rather than a woman - and it's got mixed reviews...
Click below to watch a report from ITV News Anglia's Sarah Cooper
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