Sheffield United remove Ennis-Hill name from stand

Jessica Ennis-Hill has a stand named after her. Credit: PA

Sheffield United will remove Olympic champion Jessica Ennis-Hill's name from a stand at Bramall Lane, the club have confirmed.

The stand will instead be named after local estate agent, Redbrik, which has signed a three-year sponsorship agreement with the club.

Ennis-Hill had previously stated she would want her name removed from the stand in question if the club re-signed convicted rapist Ched Evans.

Sheffield United managing director Mal Brannigan said: "The introduction of Redbrik as the new Bramall Lane stand naming rights partner sees the name of the City's most famous Olympian replaced, three years after the club honoured Jess Ennis-Hill's achievement at London 2012.

"We have started discussions with Jess and her team as to how she continues to be recognised by the club going forward befitting of her achievements and our hopes for her in Rio 2016."

Ennis-Hill said: "It was a real honour to have had the Bramall Lane stand named after me in 2012 in recognition of my Olympic achievements.

"However, I completely understand the need for Sheffield United to recognise the valuable contributions of its sponsors and want to wish the club and the team all the best for the forthcoming season."