Lego slammed for describing toy as a 'window-licker'

Lego has sparked the anger of disability charities after describing one of its products as a "window-licker".

The toy company was slammed by charities after it advertised its bright-yellow, long-tongued 'Turg' toy as "part frog, part chicken, part back-of-the-bus window-licker" - a description which has since been removed from the manufacturer's website.

Charity groups said it was "unacceptable" that the "offensive" term had been used for a toy aimed at children and Lego issued an apology for its wording.

Mencap spokesperson Loraine Bellamy said: "It is unacceptable that a toy company like Lego have used a term that offends people with a disability such as this, especially as the toy is aimed at children."

Disability charity Scope agreed that it thought it was "pretty shocking that Lego has used this outdated and offensive word to market one of its toys".

Fiona Wright, Vice President of Lego UK, responded to the criticism by apologising and saying the company were "sorry that wording which could be considered offensive has been used, as this has not been our intention at all."

She said: "As an immediate result of the input we have received, the product description for the Mixels character Turg has been changed on our website LEGO.com. We have looked at our processes to make sure this does not happen again”.