Meet the man advising Liverpool's Raheem Sterling

Brendan Rodgers wants Raheem Sterling to stay at Liverpool. Credit: PA

Aidy Ward is the agent at the centre of Raheem Sterling's contract wrangle with Liverpool.

His controversial handling of the saga and some of his outspoken comments have propelled him into the headlines.

Here, we look at this relative newcomer to the football agent scene.

  • Ward, of Bromley, Kent, is 34 and has previously worked in the industry at Impact Sports Management, an agency with a proven track record established by respected agent Rob Segal.

  • Ward has now established his own business and another high-profile player under his wing is West Brom's Saido Berahino. Arsenal's Alex Oxlade-Chamberlain is also rumoured to be moving to Ward's agency from ISM.

  • Both Sterling and Berahino have been at the centre of a lot of speculation about their futures this season, so Ward could have a busy summer ahead.

  • Sterling sparked controversy in March when he gave an interview to the BBC that was not sanctioned by Liverpool. In it he said he was not a "money-grabbing 20-year old" and it was "quite flattering" to be linked with Arsenal.

  • Berahino also caused disquiet at West Brom when he gave an unsolicited interview in February. The youngster, who has made headlines on and off the pitch this season, suggested fans would not mind him "moving on to bigger things" in the future.