'The Chokeables': Star-studded St John Ambulance video offers tips on treating choking babies
British actors David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt have lent their voices to a new video campaign offering tips on how to save a choking baby.
The light-hearted clip, named The Chokeables, has Peep Show's Mitchell playing a chewed-up pen lid, while Britain's Got Talent judge Walliams voices a princess doll.
Comic Johnny Vegas portrays a jelly baby who exclaims: "I'm a baby that chokes babies - such a tragic irony."
And Oscar-nominated Hurt - who has starred in the likes of Alien and the Harry Potter series - offers a cameo as a coughed-up peanut.
Watch ITV News reporter Sally Bidulph's report on the new campaign:
The advert comes from St John Ambulance, which said four-fifths of people would not know what to do if they witnessed a baby choking.
In the video, parents are told some simple tips for how to act if their child is choking:
Lay the baby face down on your thigh and support their head, before placing up to five blows between their shoulder blades
If that doesn't work, turn the baby over and give up to five five thrusts in the chest, using two fingers
Check the mouth - if the obstruction still hasn't cleared, call for an ambulance
Watch the St John Ambulance guide to saving a choking baby:
Find more information on first aid for young children on the St John Ambulance website