McDonald's to allow customers to customise burgers for first time

Customers will be able to customise their McDonald's burgers for the first time as part of the trial. Credit: McDonald's

McDonald's is to allow customers to customise their own burgers for the first time.

A new customisation menu has been trialled in selected restaurants in America over the past year, and the scheme is set to be expanded to 30 restaurants in California, Illinois, Wisconsin, Georgia, Missouri and Pennsylvania.

Customers have been able to create their own burger by using an "iPad ordering station" where they are offered a choice of more than 20 toppings and sauces.

The new premium additions include: guacamole, jalapenos, grilled mushrooms, Applewood smoked bacon, caramelized grilled onions and chilli-lime tortilla strips.

McDonald's says it wants to offer a more "personalised experience", claiming it has received a positive reaction from customers and staff so far.

But what are the chances of British fast food fans being allowed to customise their own McDonald's burgers?

A spokesperson for McDonald's UK told ITV News that it is monitoring the trial "with great interest".

“McDonald’s UK will continue to explore opportunities for menu personalisation as the palettes of UK consumers evolves," a spokesperson said.

"We will continue to add new menu items to suit these demands and tastes with favourites like McRib and the Big Tasty burger returning in 2015.

"Our customers are already able to personalise iconic menu items at each manager’s discretion, where pickles, cheese or sauces can be added or removed for example.

"We will continue to look at the results from movements in other markets with great interest.”