Find out about our Heels 4 Hearts campaign
Good Morning Britain is launching #Heels4Hearts, a campaign to help give secondary school pupils in the UK the opportunity to learn cardiopulmonary resuscitation (CPR). We’re appealing to the public to donate unwanted, wearable shoes to British Heart Foundation (BHF) shops during the campaign (23rd to 28th March) which will then go towards funding CPR training kits in secondary schools and sixth form colleges across the UK.
Heels 4 Hearts, supported by the BHF, aims to help provide secondary school and sixth form colleges in the UK with CPR training kits so that young people can learn life-saving skills.
Find your nearest store where you can donate your shoes here
Every year more than 30,000 people in UK have an out of hospital cardiac arrest. About 80% of the time out of hospital cardiac arrest happens in people’s homes.
When the heart stops beating, the chances of survival are greatly reduced with every minute that passes. However, effective and immediate CPR can help double the chance of survival in some cases.
In the UK less than 1 in 10 people survive an out of hospital cardiac arrest however in Norway, where CPR is taught in secondary schools, the survival figure is as high as 1 in 4.
Find your nearest store where you can donate your shoes here
If you’d like to learn hands-only CPR, download the BHF Pocket CPR app for Android and iPhone
A GMB survey found that over half of us (58%) have never had any CPR training and almost half (45%) of people would not be confident to use CPR on anyone whether a relative, friend or complete stranger. (GMB/One Poll 23rd March 2015)
How can you donate?
People can donate shoes, they can be any colour and any size (they don’t have to be heels, they can be male shoes, female shoes, children’s shoes or even sports shoes from the 23rd to 28th March 15 to one of over 700 British Heart foundation shops across the UK
All we ask is they are a pair (or pairs) of shoes, and they are in wearable/re-saleable condition
Schools and other organisations who collect more than 100 pairs of shoes can get them collected by the BHF
Please register your interest and tell us you are collecting at gmb@itv.com with the title HEELS 4 HEARTS or contact your local BHF store mentioning you are collecting for Heels 4 Hearts
Who is supporting the campaign?
More than 50 stars have already pledged their support and donated to the campaign including Dame Helen Mirren, Sir Tom Jones, Dame Kelly Holmes, and Arsenal's Jack Wilshire. Some of those shoes come with their own special stories. Alison Steadman has donated the cowboy boots she wore for the Islands in the stream barn dance scene in Gavin and Stacey.
What happens to the shoes that are donated?
The shoes donated will either be sold in the shops
They will be sold on a special ebay site or in a pop up shop if not fit for sale will be sold to rag merchants
For every pair of shoes collected during that week £6.40 will be donated towards CPR kits for secondary schools and sixth form colleges
Approximately 175 pairs of shoes are needed for every full kit for a secondary school./sixth form college
With thanks to Ikea and Very who contributed to the dressing of our studio set for #Heels4Hearts